The Role of Morning Briefing in Improving Motivation and Performance of Technicians at PT Telkom Muara Teweh, Central Kalimantan

Peran Briefing Pagi dalam Meningkatkan Motivasi dan Kinerja Teknisi di PT Telkom Muara Teweh, Kalimantan Tengah

Abstract

Morning briefing is one of the important internal communication practices in
organizations, but not many studies have explored its role in improving
technicians' motivation and performance. This study aims to explore the impact of
morning briefing on the motivation and performance of technicians at PT Telkom
Muara Teweh. The theories used include Harold Lasswell's communication theory,
Frederick Herzberg's motivation theory, Edwin Locke's goal setting theory, and
REACH's effective communication theory. The research method used is a
descriptive qualitative approach with a case study. Data were collected through indepth interviews, participatory observation, and document analysis, then analyzed
using Creswell's triangulation technique. The results showed that structured and
systematic morning briefings can improve technicians' understanding of company
goals, strengthen intrinsic motivation, and improve performance. Important
research variables include communication effectiveness, work motivation, and
technician performance. This research adds new insights to the literature on
internal communication and work motivation, and shows that morning briefings
can be an effective tool in improving productivity in the telecommunications
industry.